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Al Haddad Motors wins major customer services accolade

Stanley Szecowka
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Bahrain’s Al Haddad Motors won the award for Best Customer Services CSI improvement 2019 at the annual Mercedes Benz Cars Middle East (MBCME) Customer Services Conference held in Dubai.

The awards were presented by the director of customer services at MBCME, Thilo Grossman, to the aftersales manager of Al Haddad Motors, Ian Beattie, the parts manager, Jorge Roldao, and the marketing manager, Imran Ali.

The conference was attended by representatives from all the Mercedes-Benz general distributors from the region, which consists of all GCC and Levant markets, as well as representatives from Daimler AG and MBCME.

Al Haddad Motors has recently taken extensive measures to improve customer experience.

The Mercedes-Benz Customer Service Centre located in Salmabad has been revamped to reflect the MAR 2020 vision enhancing the customer’s experience, as reported on GDNonline. The service centre is now better equipped to welcome customers with state-of-the-art technologies and an enhanced layout. Moreover, the feedback process has also been improved to get a better understanding of the customers’ needs and expectations and ensuring that they are met with the high standards that are expected from Mercedes-Benz, the company added.

It has also implemented a new 5-star rater CSI Customer Services questionnaire. The 5-star rater system is an internationally-recognised method that Al Haddad Motors has applied in order to simplify the rating process for its customers. And, Al Haddad Motors provides customers with a complimentary Mercedes-Benz loyalty rewards programme offering benefits that are customised to meet specific requirements. All new and existing Mercedes-Benz owners are able to enroll in it simply by inputting their information in the following link